August 14, 2010: Check out the 7th Annual Fashion on the Square, a benefit fashion show at Westfield San Francisco Centre, tickets:
http://www.fashiononthesquare.com/Main.html

August 14, 2010: Check out the 7th Annual Fashion on the Square, a benefit fashion show at Westfield San Francisco Centre, tickets:
http://www.fashiononthesquare.com/Main.html
By Vivi Andrijani
I am a professional hair stylist and makeup artist who recently had the good fortune to work on Lovesick3, a runway fashion show in San Francisco created by Alexandria von Brömssen (http://www.vonbromssendesigns.com). A number of designers, makeup artists, hair stylists, still and video photographers took part.
Alexandria von Brömssen showcased 40 beautiful, sexy and edgy items of ready to wear and lingerie from her namesake collection, and created a mesmerizing theatrical performance in collaboration with Bad Unkl Sista (http://www.badunklsista.com) that I must describe: a woman with her face painted white wearing a long white gown with a long train slowly walked to the end of the runway, holding a cage that contained a fake bird (symbolic of a woman’s egg). The woman saw a man (who was actually a woman, also with a white painted face) in the crowd. He approached her and gave his whiskey (symbolic of a man’s sperm) to her in exchange for the bird in the cage. Supposedly, the woman became pregnant and gave birth. To my surprise, the woman — while standing at ease — lifted her gown up and three women with white painted faces wearing pale pinkish clothing came out! They joined the audience sprinkled metallic papers in the air. Meanwhile, a group of three people in dreadlocks sang and played banjo melancholically in the background…. It was quite a performance, to say the least.
Another notable designer was Gelareh Designs (http://www.gelareh.us). I did hair and makeup for three of the Gelareh models using vibrant colors such as sky blue, orange, gold, bronze with pale silver pink and red gold lipstick. My vision was inspired by Venetian masquerade makeup looks and hair styling like that in the movie “Sweeney Todd”.
In collaboration with Head Piece Designer, Caley Johnson (http://www.missgigglemonster.com), Gelareh (“Gia”) Alam showcased her couture designs, which in my opinion were elegant, dramatic, sensual, and intriguing. Words like renaissance and gothic came to mind, as well as science fiction fantasies. A San Francisco Art Institute graduate, Gia has proven her unique style in the apparel and fashion industry, though she is also a painter and sculptor. She said that many of her clothing designs are inspired from her paintings and sculptures. She often uses draping techniques and hand-stitches, and incorporates unique elements such as robes, gold, metal and leather. When I asked her about current projects, she mentioned that she is in the middle of designing virtual world clothes for a Bay Area based game company. Now, how cool is that?
Credit:
Photography by: Jeffrey Hipona – http://www.Hipographer.com
Hair & Makeup by: Vivi Andrijani - http://www.MakeuphairV2.com
Designers:
Alexandria von Brömssen (http://www.vonbromssendesigns.com)
Gelareh Designs (http://www.gelareh.us)
Caley Johnson (http://www.missgigglemonster.com)
Jasmin Zorlu Millinery (http://www.jasminzorlu.com)
Art Performance:
Bad Unkl Sista (http://www.badunklsista.com)
2010: A fresh start, clean slate, renewed optimism and clarity on the past. As we reflect on what went right in 2009 and how things could be different this year, it’s fun (and perhaps more lighthearted …), to think in terms of fashion. Let’s take a look at styles we embraced and loved last year, as well as those we will happily leave behind.
2009 Trends that hit:
Heavy Metal
Everything from shoes to handbags took on a hard edge. Accessories were bold and embellished with razor-sharp details such as zippers, grommets, and everything in between. Somehow it worked, but I’m definitely looking forward to a softer look in spring 2010.
Bold Boots
Whether you opted for the over-the-knee, the more demure ankle boot, or the “shootie” (term for the shoe and boot hybrid), last year there were plenty of choices and a myriad of styles to choose.
80’s Excess
Think Balmain. The look was definitely a hit with the young Hollywood and fashion-forward set. Those of us who wore it the first time around were better off treading lightly. Instead of going for all-out glitz, we added touches of sequins and shimmer in smaller doses; but there was no denying that flash-and-dash had not been seen and embraced in such large doses since the days of Dynasty.
Blue Crush
In 2009 when we finally figured out how to wear the skinny jean to compliment our figures, out of nowhere came the “boyfriend.” Well, these boyfriends are definitely comfortable and cute, but are they here for the long term? Who knows, let’s enjoy them while they last. We also saw jeans in new hues, and suddenly grey as well as black jeans became part of the regular rotation.
Wise Investments
Over-the-top was not considered a smart investment in 2009. We found ways to maintain our fashion standards while making intelligent financial decisions. We wanted value and quality, and though there were trends, for the most part it was the classics that grounded us and remained our staples. Luxurious and cozy cashmeres, buttery leathers, sparkling jewels and sumptuous Louboutins abounded, but we thought a little longer and a lot harder when deciding what was worth the splurge. It was a like a badge of honor to pull out a classic handbag that could hold its own against any trend or fad of the season.
2009 Trends also worth mentioning: leggings, animal prints, clutch bags, statement necklaces, cocktail rings, leather, blazers, shoes with a “gladiator” influence, Ray Ban Wayfarers, aviator sunglasses, faux-fur vests, straw fedoras, slouchy wool-beanies and scarves (worn no matter the temperature).
What did you love and loathe, and what you are embracing for 2010? Here’s to a stylish and fabulous 2010! Looking forward to hearing from you.
Lonna Wais attended the Palm Springs International Film Festival Gala on January 5, 2010, along with Marion Cotillard, Michelle Pfeifer, Helen Mirren and Clint Eastwood, just to name a few of the stars at the “biggest, best and most glamorous” desert festival to date . Also there from San Francisco, Keith Scott, on behalf of Cartier, the gala’s presenting sponsor. Read Betty Francis’s column for a front-row report from the event.
Choosing a handbag for daily life is an important decision. Which style — hobo, tote, satchel, clutch, messenger? In which trend — metallic, leopard, red, black, with studs or without? How does one decide? Michelle Potthoff follows handbag fashions, and sells them at Neiman Marcus in San Francisco.
Michelle recommends two main ingredients for everyday handbags: durability and lightness. Make sure it is roomy enough for your daily things, and has compartments such as a handy place for your cell phone, or a zippered side pocket. And ask yourself before making the final decision – does the look make me feel special?
Michelle’s “Special” handbags for everyday:
Prada’s Vitello Daino, hobo style in black, brown or red fits comfortably over the shoulder, is lightweight and large enough to hold everything from lunch to Louboutins. If you have a lot of black in your wardrobe, consider it in red to add a pop of color.
For an everyday style with studs, hands-down my favorite is Valentino’s studded petal bag. The soft leather and feminine shape dresses up any outfit.
For a ladylike and timeless classic, you can’t go wrong with CHANEL’s classic flap “2.55″ style with a chain strap, it was designed by Coco Chanel In 1955.
A look inside the new 7,900 square foot CHANEL boutique at 155 Maiden Lane in San Francisco, opening to the public on November 20, 2009. Click here to read more and to see locals wearing CHANEL.
Big Love‘s Ginnifer Goodwin, you may also recognize her from He’s Just Not That Into You, soon to appear in A Single Man (Tom Ford’s directorial debut), recently hit the green carpet at the Environmental Media Awards in a dress designed by students from Academy of Art University.
Students Priscilla Guimarais, Kumiko Haruyama, Nui Tanapornwattana, Audrey Wang and Tramaine Tillman created a collection of sustainable dresses for a class project using processes and practices that ensure sustainability from inception to completion, and named the collection 1Oak (One Of A Kind). Ginnifer’s dress is made from dyed, treated and pleated hospital scrubs that would have normally been discarded.
Partying on later that evening at the U2 concert, Ginnifer changed into a Joie top, black IRO trousers, Stella McCartney shoes and a ring designed by San Francisco’s Amber Marie Bently. Amber Marie Bently is a member of RedCarpetSF’s style council and serves on many environmentally focused nonprofit boards.
AP Photo/Matt Sayles
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