Independent Fashion | SF Style Archive

Anna in clothing by Alexandria von Bromssen, makeup by Audrey Mendoza, photographed by Danni Valdez

Kara in lingerie by Alexandria von Bromssen, makeup by Vivi, photographed by Danni Valdez

Anna in a jacket by Alexandria von Bromsen, makeup by Audrey Mendoza, photographed by Alexey Gulenko

"I do Lovesick because I am lovesick," said Alexandria von Bromssen of Lovesick3, her theatrical lingerie and fashion show held on February 14, 2010 at Mighty, a nightclub in an area referred to as SOMISSPO (where SOMA, the Mission and Potrero Hill meet). Alexandria is part of a growing independent culture and a fashion movement building in the Bay Area right now. Makeup artists, models, musicians and fashion designers are banding together to produce runway-style shows in clubs all over the city. Lovesick 3 included 40 lingerie and ready-to-wear looks from Alexandria von Bromssen's namesake fashion label (launched in 2007), Gelareh Designs and Kayo Anime Clothing, just to name a few, and live music performances from Goldenheart, Bad Unkl Sista and DJs Irene Hernandez and Martin Collins.

Read a first-hand report from the event from makeup and hair artist ViVi Andrijani: http://www.redcarpetsf.com/03/vivi-on-lovesick-3/

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