An effective gift is one that someone will enjoy. This we all understand, but sometimes we reach into the old “gift closet” and pull out anything so as not to show up empty handed. There is nothing wrong with the saved gifts in the closet, though choose among them carefully. Scented candles and luxurious soaps are great for the right receiver.

A gift can communicate power, knowledge, interest and sophistication. Imagine giving your most fashionable friend a hardcover retrospective on a favorite designer. Thoughtful, smart, and sophisticated, no?

Keep in mind that gifts don’t have to be expensive. It really is the thought that counts! How about the season's best shade of nail polish, or a manicure certificate? Presentation counts. Take the time to make your gift look enticing with nice wrapping.

Do your homework about the receiver. Be observant about things they like, or things that are expressive of your relationship. On a side note, if you bring flowers to a hostess when she is having a party, please put them in a vase before you arrive. Avoid creating extra work for someone who is receiving guests.

Don’t be offended if the receiver does not open the gift right away – even if you were hoping to taste the wine you brought.