Jan Mabry and Mark Hamburg

Red Carpet Bay Area editor Joanna Hidalgo received an Emmy® for outstanding craft achievement in a non-news program, for “La Divina Callas”, a segment from Red Carpet Bay Area’s seventh episode, broadcast on KRON4, November 7, 2010. Red Carpet Bay Area is a 30-minute lifestyle television program in a magazine-style format, founded by executive producer and host, Marybeth La Motte of MBL Media Productions, in March 2010.  From events, fashion and art to unique homes, travel and philanthropy, Red Carpet Bay Area offers viewers front-row seats.  Red Carpet Bay Area is currently in its eleventh episode. Not only is Red Carpet Bay Area celebrated for its excellence by the television community, but also for revolutionizing the television watching experience through innovative and personalized interactive technology from Mozaik Multimedia for both live and previously aired episodes.

MBL Media Productions announced Mozaik Multimedia’s RCBA LiveTV™ and RCBA inVDO™ applications for its Red Carpet Bay Area TV show in March 2011. The application allows multiple people while watching the same Red Carpet Bay Area program, to independently interact with specific objects of interest in the scene (people, products, places, etc.) by choosing to view, learn more, shop and/or share with comments on their Facebook wall.

With its ability to embed search, shop and share capabilities into any form of video content, Mozaik Multimedia offers studios, video content producers, advertising agencies, brand owners and e-tailers new monetization opportunities that never existed before. These applications empower viewers to watch and proactively interact with Red Carpet Bay Area episodes at their leisure via their iPad’s. It’s all about allowing people to act instantly on anything that peaks their curiosity.

“Mozaik Multimedia revolutionizes the TV viewing experience. The personalized interactivity offers my viewers a completely new and engaging way to watch my shows,” says Marybeth La Motte, the executive producer and host of Red Carpet Bay Area.

“We are very pleased to work with MBL Media Productions, a forward looking content producer, to create a new social TV experience that is not only fun and engaging for TV viewers but also offers new monetization opportunities that were never conceived before”, says Bob Saffari, CEO and Co-founder of Mozaik Multimedia Inc.

The RCBA Live TV™ application (http://itunes.apple.com/us/app/rcba-livetv/id425201303?mt=8) and the RCBA inVDO™ application (http://itunes.apple.com/us/app/rcba-invdo/id425660540?mt=8&ls=1) are available for free download now through Apple’s App store for the iPhone, iPad and iPod touch.

Joanna Hidalgo

Other Red Carpet Bay Area segments by Emmy winning editor Joanna Hidalgo:

“Symphony Centennial” http://blip.tv/file/4691404

“ The Love Channel” http://blip.tv/file/4933206

“The Conard Community” http://blip.tv/file/4946029

“A Look into the Future” http://blip.tv/redcarpetsf/a-look-into-the-future-4732952

The 40th Annual Northern California Area Emmy® Awards were presented on June 11, 2011, at the Regency Center in San Francisco. The Emmy® Award honors excellence in all fields of television production. San Francisco/Northern California is one of the twenty chapters awarding regional Emmys®. Northern California is composed of television and cable stations from Visalia to the Oregon border and includes Hawaii and Reno, Nevada. 703 entries were received in 59 categories, 220 were nominated and 85 receive the Emmy® statuette.